From Side Hustle to Startup: My Digital Pivot

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What began as a weekend endeavor designing planners for friends turned into something larger than I could have ever envisioned. I built a Shopify store on a whim. Those two orders now turned into 20. I had stock to manage, customer emails to answer, and my tiny “hobby” turned into me managing the thing I was doing on the side from my 9-5.

So, when did it take off? When I stopped calling it a side hustle and started treating it like one.

My movement to digital wasn't overnight. But it was intentional. I leaned into the tools online, automated as much as I could, and learned how to scale without burning out. Now what I once thought was my creative outlet, is the focus of my career, and the biggest risk I have ever taken.

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